Developing business models and services to enhance bottom-line profit and reduce churn in the prepaid mobile market

Mobile internet the next big thing for emerging market Telcos

Most of the emerging prepaid markets are extremely voice dominated. And there is still a big untapped potential as people have yet to use mobile phones to the extent that is possible, claims Arid Kaale Chief Marketing Officer of Grameenphone.

“Internet is the biggest untapped opportunity for this market. The contributing factors are low internet penetration, rising number of Smart Phones and patchy ISP services. Introduction of 3G will spur the growth. Innovative content can also make customers’ lives easier and ensure revenue growth. In addition, financial services will open a new revenue stream which will be the next big thing for Bangladesh,” said Kaale who is speaking at the 7th Annual Prepaid Mobile Summit.

Download the full article with Arid Kaale here.

But what internet services in particular will we start to see a growth in?

Asher Yaqub Khan, Chief Commercial Officer of Banglalink, explains that the growth could come in mobile financial services and mobile advertising.

“We have all talked about mobile financial services and advertising businesses for a long time without actually seeing them to bring reasonable and sizeable business. I think we would start seeing these areas to grow in next few years. Telecom operators have built huge supporting infrastructures for their businesses in terms of retail and distribution networks and financial services offer a major opportunity to exploit these further. Also, growing data-enabled handsets make advertising a much more attractive and doable business for operators,” said Khan, who is also speaking at the summit.

Download the full article with Asher Yaqub Khan here.

Find out what’s new for 7th Annual Prepaid Mobile Summit

Here’s what some of your peers had to say for Prepaid Mobile Summit:

“This is a very good event! I got to know very relevant and right contents from across a diversified field- solved most of my marketing problems!” - IDEA Cellular
“This is a very insightful event that shares successful campaigns & promotions across different countries. This event highlights some of the activities we are already working on and can be used as a reference.” - Starhub

“It’s a good start to my company with IQPC. They provided a very good platform for me to exchange industry best practices. ”- Bharti Airtel Lanka
“Prepaid Mobile Asia is a great platform to network, exchange ideas and learn best practices from!” - Maxis

“Great event, very interactive, learned a lot about the challenges faced by the carriers.” - MoreMagic Solution
“Really appreciate your effort! And I really had a good experience at the summit. Hope I will be there again next time!” - DST

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