Driving Asia Pacific’s Prepaid Mobile Market Towards Greater Innovation For Enhanced ARPU and Minimal CHURN in today’s economic climate

Annually, at least $130 million is poured into prepaid campaigns to ensure that churn rates are kept to the minimum and dwindling margins per user is maximised.

Despite such resources being invested, key findings in a recent report raise valuable insights that churn rates have been on the rise to as high as even 8 – 10% per month, with margins of prepaid dwindling day by day, particularly in the recent challenging economic climate.

Particularly with the current economic situation, prepaid consumers are now more demanding than ever of the value they get out of each cent they spend with their operators.

With increasing complexities from content and new services offered, now more than ever, global operators need to relook their strategies to enhance retention and acquisition whilst keeping infrastructure cost to a minimum.

Telecom IQ proudly presents our 5tth Annual Prepaid Mobile Summit – Asia Pacific’s only summit dedicated to address your pressing issues on driving that next 1% of revenue growth for your prepaid portfolio.

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Prepaid Mobile Summit 2010 Speakers Include:

Pascal De Meester Asia Pacific Head of Business Development Alcatel Lucent	Ariya Banomyong Chief Commercial Officer Convergence True Group
Areehan Abdullah GM – Marketing (Foreign) Celcom	Abigail Wong Head of Music, Product Development and Infotainment Maxis
Ronnie Chooi Head of Prepaid Digi

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Conference Sponsor	Associate Sponsors
Official Telecom Partners	Media Partners